ESTIMATION OF COMPETITIVE ENVIRONMENT OF THE TRAVEL AGENCY NETWORK                           «GORYACHIE TURY» («HOT TOURS») 

Burlankov Stepan Petrovich, Doctor of economic sciences, professor, sub-department of machine technical
service, Ogarev Mordovia State University (68 Bolshevistskaya street, Saransk, the Republic of Mordovia, Russia), spbur1@rambler.ru
Zakhvatova Irina Valer'evna, Postgraduate student, Ogarev Mordovia State University (68 Bolshevistskaya street, Saransk, the Republic of Mordovia, Russia), iriskinz@inbox.ru 

08.00.05.1.6.123 

Background. The success in improving competitiveness of travel companies directly depends on objectiveness and validity of the estimation of the current position of a company. One of the stages of such estimation is the analysis of company’s competitive environment.
Materials and methods. The authors carried out the analysis of competitive environment of the travel company network “Goryachie tury” (“Hot Tours”) according to the “Procedure of analysis and estimation of condition of competitive environment in goods markets”. The first six stages of research are described in the article.
Results. In the course of research the authors considered the following stages of competitive environment estimation of the travel company network “Goryachie tury”: determination of product limits of a goods market; determination of geographical limits of a goods market; analysis of subjects of a goods market (amount and variety of vendors and consumers); determination of market product resource volume and a share of a business entity in the market; determination of quantitative indicators of a godds market structure; determination of qualitative indicators of a goods market structure (barriers to entry).
Conclusions. At the present time in the market of non-affiliated travel companies there are 6 largest networks. Russian market of non-affiliated travel companies appears to be a weak market and practically has no barriers to entry.

travel services market, travel agency competitiveness, competitive envirnoment analysis, stages of competitive environment condition estimation. 

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